Category: Our Team

Following a small matter concerning a squeaker, Biscuit has been appointed Head of Comfort at Catnap Mattress Co. It is a new role and a gentle one. He is responsible for the warmth, the softness and the general feeling of the shop.

His duties include walking the floor, lying on beds that look lonely and offering moral support to customers who are choosing between two shades of oatmeal. He is also responsible for the bell.

In his first month, Biscuit has increased the number of customers who stay for over an hour by 45 percent. He credits his approach, which he describes as lying there, nearby, being warm.

Every morning at 10:15, before the doors open, our team of Rest Guides performs the Mattress Fluffing. It begins with a single note from a small brass bell and proceeds in complete silence for twenty minutes.

Each guide takes a bed. Each presses it with both paws, sixty times, in a pattern known only to them. A bed that has been fluffed is a bed that has been awakened, and a bed that is awake is more likely to be slept upon.

Customers are welcome to watch. Many do. Several have fallen asleep during the ritual and have been quietly folded into the display.

Seraphina Plumbottom founded Catnap Mattress Co. with a pillow, a bowl of cream and the unshakeable belief that the world would be better if it lay down a little more. She is a pale grey Persian of nine, with a voice like a closing door.

Each morning she walks the shop floor, touching each bed once with a single paw, to wake it up. Each evening she returns and presses them again, to put them to sleep. Staff report that the beds respond.

When asked about her philosophy, Seraphina closed her eyes and said nothing for four minutes. We have taken this as a complete answer.