Shop Notes: The Ritual of the Morning Mattress Fluffing

Every morning at 10:15, before the doors open, our team of Rest Guides performs the Mattress Fluffing. It begins with a single note from a small brass bell and proceeds in complete silence for twenty minutes.

Each guide takes a bed. Each presses it with both paws, sixty times, in a pattern known only to them. A bed that has been fluffed is a bed that has been awakened, and a bed that is awake is more likely to be slept upon.

Customers are welcome to watch. Many do. Several have fallen asleep during the ritual and have been quietly folded into the display.